How to Double Your Conversion Rate in 30 Days

The Problem

Most businesses think conversion optimization is about A/B testing button colors. It's not.

Conversion optimization is about finding where you're losing money and fixing it. Here's a framework that works.

Step 1: Map Your Funnel

Before you can fix leaks, you need to see where they are. Map every step from visitor to customer:

1. Landing → Visitor arrives
2. Engagement → Visitor clicks/interacts
3. Consideration → Visitor views product/service
4. Intent → Visitor adds to cart or requests quote
5. Conversion → Visitor becomes customer

Most businesses lose 80% of visitors between steps 1 and 2. That's your first leak.

Step 2: Identify the Leaks

Use these questions to find where you're losing revenue:

• Landing to Engagement: Is your value prop clear? Do visitors know what you do in 3 seconds?
• Engagement to Consideration: Are you asking for too much too soon? Is the path to purchase obvious?
• Consideration to Intent: Are you answering objections? Is pricing clear?
• Intent to Conversion: Are you removing friction? Is checkout simple?

Step 3: Fix the Biggest Leak First

Don't try to fix everything. Fix the leak that's costing you the most money.

If you're losing 50% of visitors at landing, fix that first. A 10% improvement there is worth more than a 50% improvement at checkout.

The Framework

Here's the exact framework we use with clients:

1. Week 1: Map the funnel and identify leaks
2. Week 2: Fix the biggest leak
3. Week 3: Test and measure
4. Week 4: Iterate and scale

Real Results

We've used this framework with 50+ clients. Average results:

• 30% increase in conversion rate (within 30 days)
• 2x revenue per visitor (within 60 days)
• 40% reduction in cost per acquisition (within 90 days)

Next Steps

Ready to fix your conversion leaks? Shop our Conversion Rate Optimization bundle and get results in 14 days.

Or read more case studies to see how we've helped other businesses.